Wednesday, May 18, 2011

If you don’t have Windows Phone 7 …

By now, I’m sure you’ve seen the multiple ads on TV which are based on “If you don’t have an iPhone …” and these have been pretty effective, if a bit condescending. Well, the Microsoft Student Partners have decided to do a response video regarding Windows Phone 7.
While it’s not quite an “Oh snap!” moment due to the low production qualities, you have to cut the students a little slack. Of course, I get the feeling that you could have done a little better recording on an actual Windows Phone 7 device.
Still, the points made are good ones, as the user interface on Windows Phone 7 does feel more modern than the icons-in-a-grid iPhone. I’m still not convinced that these are much more useful than standard icons because the live tiles generally don’t display as much information as necessary to give you lots of information at a glance, so you still have to dive into it. I’m anxious to see what third-party developers do with live tiles once they get access to it with the Mangoupdate.
The video also touts the Xbox Live integration in Windows Phone 7 and I also felt this would be a major addition to the platform but can’t help but feel a tad bit underwhelmed at this point. We saw examples of real-time gaming between consoles and phones before the launch and I’m still waiting for more innovative games.
Still, Microsoft has a solid foundation to build upon and I still hear its development environment is the best in the business, so I’ll remain cautiously optimistic of the chances of Windows Phone 7.

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