Samsung plans to use its Super-AMOLED Plus display for large smartphones and small tablets, as the company moves to make bigger and better screens for gamers and film buffs alike.
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He writes, "I just had an interesting talk with two industry insiders (one of them is a Samsung supplier) -- about Samsung's upcoming Super-AMOLED HD display. It turns out that these displays are indeed real -- and will be unveiled soon."
The Super-AMOLED Plus, reportedly built with PenTile matrix technology, improves upon Samsung's earlier version of the HD screen. The new screens support a 1280-by-820 resolution, where Apple's displays only go up to 960-by-640 resolution. In other words, the colors are brighter and more vivid than on any screen in today's market.
Mertens predicts that of this fall's expected five to six-inch AMOLED Plus smartphones, Samsung will roll out the long-rumored, 5.2-inch CT-I9220 first. Samsung's Infuse 4G, which features a AMOLED Plus 4.5-inch screen, is already on AT&T's network, and the Galaxy S2, which features a 4.3-inch display, sold 5 million units in 85 days.
Possibly because more people are using their smartphones to play video games and watch movies, such larger phones and similarly-sized tablets are increasingly popular in the market, and Samsung's new screens may find a place with media- and game-centric mobile users.
Apple this May won an award from the Guinness Book of World Records for being the fastest-selling mobile gaming device in history, citing its 6.5 billion gaming downloads to date. If Samsung hopes to compete with Apple's 37,000 gaming apps on offer, it may need a big bright phone like the CT-I9220 to attract customers' attention.
Samsung's shiny new phones and tablets may also help it cut into Apple's lead in the mobile video market. The Cupertino, Calif.-based company's iPhones and iPads account for about one-third of all online video views, while Android devices, like those Samsung makes, lag behind at 20 percent.
With Skype video calling now available on Android phones, and as Hollywood, cable companies and even wireless providers increasingly stream video content in mobile formats, Samsung is likely future-proofing its device design by improving display quality.
Furthermore, Samsung's move to AMOLED Plus displays may score it some extra revenue, as Merten's sources say their price hovers around 20 percent less than Super LCD screens. Samsung may therefore cut down production costs and pocket the difference, a possibly vital move as it tries to contend with competitor Apple.
If Merten's sources are correct, Samsung's new venture could score it quite a few points among customers and help it compete well in the fierce mobile ring.
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