A new gadget allows iPhone photographers to use Canon and Nikon lenses, for photo aficionados who want more than the camera's 5-megapixel camera alone can provide.
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The kit costs $190 for the iPhone 3GSand $250 for the iPhone 4, and comes with an aluminum case, an SLR lens adapter, a UV filter and a tripod mount.
Many iPhone owners snap photos with their device, but the camera has limited focus and capabilities. While a traditional lens adds control over photography, an iPhone 4 only offes a 5-megapixel camera.
The lenses reflect the growing reality that for many people, smartphone cameras are replacing separate digital cameras. The iPhone is already the top camera used by Flickr members, who appreciate the ease of uploading mobile photographs.
Smartphone sales are skyrocketing, while traditional digital camera sales are declining. Experts believe 130 million digital cameras will be sold this year, but sales of cell phones with 5-megapixel or higher may climb to 361 million this year.
The charm of the iPhone's camera is in its size. Many people who just want to snap a quick photograph to show their friends or share on Facebook don't want the inconvenience of lugging around several pounds of camera equipment when an iPhone is small enough to keep in a shirt pocket.
Users also want to share photos immediately on social media sites or to e-mail them to friends. The success of the Photojojo mount may be limited to photography enthusiasts or professionals who increasingly use the iPhone and other smartphone cameras as part of their work.
As the megapixel levels climb in other smartphone cameras, traditional lenses may well become more attractive. However, for the general photographer, the bulk and size of those lenses may outweigh the improvement in photography, and for the average person the improved quality of photos may not matter as much as convenience.