Friday, February 11, 2011

Good News:Apple Improves Antenna on Verizon IPhone

 
 
Verizon's iPhone features a redesigned antenna that overcomes the "death grip" issue that plagued AT&T's model, according to teardown analysis reports.

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Research firm iSuppli found that the Cupertino, Calif.-based handset maker split the "all-in-one" antenna on the AT&T iPhone into two parts. Now, the Verizon iPhone features two antennas -- one for reception and new separated one for Wi-Fi and Bluetooth functions. This helps to overcome the dropped call problem the AT&T iPhone 4 suffered when it is held in certain ways.
Apple was heavily criticized for the signal problems and initially blamed software errors, before issuing free cases to overcome the problem.
Verizon, which began selling iPhone yesterday, is projected to move 9 to 13 million units this year.
"Apple's new designs always exhibit changes, evolution and optimization," said Andrew Rassweiler, analyst at iSuppli. "As we dig deeper into our teardown analysis, we're certain that we will find a host of other tweaks all designed to improve quality but keep costs on a steady path of decline."
Parts for the Verizon iPhone cost $171.35, down from $187.51 for the AT&T equivalent, while production costs per phone were $7.10 lower per unit, according to iSuppli. The breakdown only includes estimates of hardware costs and do not include marketing, software and licensing costs.

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