The brand Apple is already far greater than Steve Jobs, and there cannot be a better tribute to its founder. With one stunningly successful product after another for years, Apple has achieved an incredibly strong brand image as the world’s most inventive consumer technology company. What Apple did with the iPhone to cause a paradigm shift and set new standards for mobile phones, it is a perfectly logical extension to think that it may repeat the same feat in the HDTV market, and shatter the existing barriers of human imagination.
Market Analysts Following Apple’s Moves
Some of the Wall Street analysts who specialize in following Apple are increasingly convinced that Apple is going to take its competitors by surprise and enter the high definition television industry with a game-changing product. Apple’s obsession with secrecy about its new product development is well known. However, recently Apple’s Chief Operating Office Tim Cook gave an oblique hint to market analysts that the company had entered into long-term supply arrangements for one particular electronics component that was strategic to Apple’s product range.
Some keen market analysts have received indications from their sources in Asia, which is the manufacturing hub for television displays, that the component that Cook referred to is some sort of a display. If this tiny fragment of information is extrapolated, looking at the past patterns of how Apple carved a powerful niche for itself in the personal computer and cellular phone markets, it gets difficult to digest that Apple will not do the same in the world’s largest consumer electronics market of televisions.
Apple’s Exceptional Global Brand Equity
Apple’s greatest strength is its extremely strong and unambiguous brand positioning in the minds of consumers as the world’s most inventive company with highly creative and original products. It enjoys this powerful image in both the developed world as well as the emerging markets of Asia, Latin America and Africa. This is what makes it a strong logical argument that there is simply no reason why Apple will not leverage this gigantic brand equity to carve a niche for itself in the global TV market.
Another key reasoning put forward by analysts is that the smooth integration of the TV and the PC has yet to be achieved, and nobody can do it better than Apple. The issue is not as much about the hardware any longer, with the full-backlit LED technology taking care of the hardware quality. The path-breaking difference to the television can be made by Apple software that will become the brain of the TV. If Apple really comes out with a full-fledged Apple TV as the analysts predict, it is going to be the technology story of the decade.
Apple’s Exceptional Global Brand Equity
Apple’s greatest strength is its extremely strong and unambiguous brand positioning in the minds of consumers as the world’s most inventive company with highly creative and original products. It enjoys this powerful image in both the developed world as well as the emerging markets of Asia, Latin America and Africa. This is what makes it a strong logical argument that there is simply no reason why Apple will not leverage this gigantic brand equity to carve a niche for itself in the global TV market.
Another key reasoning put forward by analysts is that the smooth integration of the TV and the PC has yet to be achieved, and nobody can do it better than Apple. The issue is not as much about the hardware any longer, with the full-backlit LED technology taking care of the hardware quality. The path-breaking difference to the television can be made by Apple software that will become the brain of the TV. If Apple really comes out with a full-fledged Apple TV as the analysts predict, it is going to be the technology story of the decade.
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