Sprint is attempting to lure customers from rival carriers by offering those who switch a $125 service credit.
Sprint said that consumers need to register for the promotion within 72 hours of signing a new two-year contract, and the offer ends April 16.
The company, which added 58,000 new contract-signing customers in the October-December period, is trying to build on the momentum amid new challenges from AT&T and Verizon -- both of whom are selling the iPhone 4 and iPad 2.
"We are not even close to reaching what I think we are capable of, but our progress has been significant and we're on the right track," said Dan Hesse, Sprint's CEO, at an investor's meeting last month.
Recently, Hesse, which has appeared in a spate of new commercials, is touting Sprint's new unlimited service. Hoping to lure data-hungry smartphone subscribers, he said 70 percent of its new device launches will run on Google's Android later this year, such as its new dual-screen Kyocera Echo and speedy HTC Evo Shift.
"The other day, I looked up the word 'unlimited' in the dictionary," he said. "Nowhere in the definition did I see words like metering, overage or throttling, which is code for slowing you down. Only Sprint gives you true unlimited calling, texting, surfing, TV and navigation on all phones."
Sprint is also in talks with Deutsche Telekom about the possible buyout of T-Mobile, a move that would create a carrier with more than 80 million customers, better equipped to battle with AT&T, which has 95.5 million subscribers, and Verizon, with 94.1 million.
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