A drop in orders could signal multiple changes. Apple might be pulling a strategic move by ordering less to meet the bare minimum in demand. On the other hand, demand for the iPad 2 could be slowing down as people choose to wait until the holiday season to make their expensive purchases. Plus the iPad 2 is about half-way through its lifecycle, with the iPad 3 due early next year. Earlier rumors of a third-generation iPad this fall have for the most part been squashed.
Analysts aren’t all that worried though. Mark Moskowitz of JP Morgan
is standing by his prediction of 10.9 million to 12 million iPad shipments for Q4. Quite frankly, Apple shouldn't be worried either. Even if it lowered iPad 2 orders down to 10 million for the last quarter 2011, the competition still don’t stand a chance. To pick on RIM as always, only 490,000 PlayBooks were sold in Q3.
Shortly after this news broke this morning, Apple’s stock fell from the $403 area down to today’s current low of $391.30. Now it’s back up and staying around the $398 mark. Not too shabby.
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